The global agri-food sector is undergoing rapid transformation driven by digital innovation, sustainability, changing consumer preferences, and evolving production systems.

To prepare professionals for this dynamic industry, the Master’s Degree in Agri-Food Marketing and Entrepreneurship offers advanced international training that combines marketing, entrepreneurship, innovation, and digital technologies in one highly specialized programme.

Delivered entirely in English through an interconnected hybrid learning model, this international master’s programme brings together five leading academic institutions to equip students with practical skills and strategic expertise for the future of the agri-food industry.

Students will gain hands-on experience solving real-world market challenges, exploring consumer behavior trends, applying AI-driven decision-making tools, and developing sustainable business strategies tailored to the evolving global food system.

The programme is coordinated by CIHEAM Zaragoza in collaboration with renowned partner institutions across Spain, offering students a unique cross-border educational experience in Zaragoza, Pamplona, Logroño, and Lleida.

Why Study This Master’s Degree?

This programme stands out for its strong combination of academic excellence, practical learning, and industry relevance. Students benefit from:

• Specialized training in one of the fastest-growing and most strategic sectors globally
• Industry-oriented learning focused on real agri-food business challenges
• International exposure through collaboration with students and experts from different countries
• Practical knowledge in digital marketing, entrepreneurship, innovation, and sustainability
• Training designed to develop leadership and strategic decision-making skills
• Access to academic placements and professional networking opportunities

Programme Structure and Modules.

The master’s programme includes six specialized modules designed to provide students with a strong foundation in agri-food marketing and entrepreneurship:

• The Agri-Food System and Economic Environment (9 ECTS)
• Analytical Tools for Agri-Food Marketing and Entrepreneurship (6 ECTS)
• New Trends in Agri-Food Marketing (15 ECTS)
• Agri-Food Entrepreneurship (12 ECTS)
• External Academic Placements (9 ECTS)
• Final Master’s Thesis (9 ECTS)

Key Learning Outcomes.

By the end of the programme, students will be able to:

• Understand global agri-food market dynamics and emerging consumer trends
• Design and evaluate innovative marketing and entrepreneurship strategies
• Apply digital and analytical tools to business decision-making
• Develop sustainable business models within the food sector
• Strengthen communication and leadership abilities
• Analyze real business cases and industry scenarios

Scholarship Opportunities.

CIHEAM Zaragoza offers merit-based scholarships for eligible students from CIHEAM member countries. These scholarships cover:

• Registration and tuition fees
• Accommodation costs

Priority scholarship consideration is given to applicants from low- and middle-income CIHEAM member countries, including Albania, Algeria, Egypt, Lebanon, Morocco, Tunisia, and Türkiye.

Applicants interested in scholarships must apply during the programme registration process.

Programme Duration and Study Locations.

• Duration: October 2026 – July 2027
• Study Locations: Zaragoza, Pamplona, Logroño, and Lleida, Spain
• Language of Instruction: English
• Learning Format: Hybrid and interconnected classrooms

Applicants must meet the following criteria:

• Hold an official university degree recognized for admission into master’s studies
• Have an academic background preferably related to business, marketing, economics, entrepreneurship, innovation, or agri-food engineering
• Demonstrate required ECTS credits in Business Management and Marketing
• Provide proof of English proficiency at B₂ level

Non-Spanish-speaking applicants are encouraged to have at least B1-level Spanish proficiency.

Important Deadline.

• Applications are currently open for the 2026/2027 intake.
• Application Deadline: 31 May 2026

Non-European applicants are advised to begin visa preparations early due to embassy processing timelines.

How to Apply

Interested applicants can submit their applications online through the official application portal: https://admission.iamz.ciheam.org/en/

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